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Jack Nicklaus grill amps up CHS dining

1/28/2015
 

Golfers will love the shout out to one of the game’s great players and non-golfers will feel right at home amid the warm, inviting and comfortable d├ęcor of the Jack Nicklaus Golden Bear Grill when it opens at Charleston International Airport later this year.

The casual dining restaurant wears the internationally recognized Nicklaus name and features Jack and his wife Barbara’s recipe favorites while the beautifully designed space borrows from the pages of Nicklaus family photo albums. The ambiance reflects the hominess, charm, and mannerly ways of the people of the Lowcountry.

Delaware North Co., the CHS food and beverage concessionaire, chose the Jack Nicklaus Golden Bear Grill concept for a lot of reasons but golf, the enduring nature of the Nicklaus name, and family are at the top of the list.

The game of golf has long been associated with South Carolina and the Charleston region. According to a 2012 report, “Economic Impact of Golf in South Carolina,” from the University of South Carolina by the research director for South Carolina Department of Parks, Recreation, and Tourism, golfers traveling to South Carolina, spent more than $850 million off-course. For travelers to South Carolina who played golf during their trip, 13 percent played around Charleston, and that translates into a large number of travelers flying into CHS that can relate to the Nicklaus’ name.

Even non-golfers recognize the Jack Nicklaus brand as synonymous with greatness in the sport of golf, and his name represents a number of firsts. He was first to win an ESPY award (Excellence in Sports Performance Yearly presented by ESPN sports network), and the first golfer to receive the Vince Lombardi Award of Excellence. He was the first and only player since The Masters to have completed the career Grand Slam on both the regular and senior golf tours. In October 2010, Nicklaus became the first American inducted into the Asia Pacific Golf Hall of Fame. He is considered the consummate player, designer, businessman, philanthropist and goodwill ambassador.

Jack Nicklaus Golden Bear Grill not only pays tribute to the man and the sport he helped grow in popularity, but the distinctively designed casual dining concept recognizes the history that is so closely associated with the Charleston region. The Jack Nicklaus brand also reflects a strong sense of family and values.

The design for the restaurant is based on creating a comfortable dining atmosphere that has references to the life, times, and places of Nicklaus and his family. The look and feel is meant to be tailored, and warm through the use of wood, stone, colors, and refined details. Rather than focusing on golf, the design is more about family, which is told through the use of archival photographs. The heart of the space is open and points to “Barbara’s Kitchen” where everything from breakfast to dinner is prepared alongside Jack Nicklaus Golden Bear signature items such as wines, lemonade and other merchandise.

According to Delaware North, serving travelers far from home, and may be away from loved ones, is the cornerstone the travel and hospitality division’s work. DNC strives to create airport experiences that provide the comforts of home and ease the worry of traveling. At Jack Nicklaus Golden Bear Grill, they will create an ambiance of family and salute the game of golf in honor of a man of firsts in a city with a history of firsts.

Last week: DeSano Pizza Bakery
Coming soon: A look at the fun, new places to shop at CHS

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